Google has recently launched a video series titled ‘How Search Works’ to demystify the intricacies of search engine optimiztion (SEO).
What is “How Search Works”?
- This educational video series features Google engineer Gary Illyes.
- The goal is to explain search complexities in a way that is understandable for a broader audience.
- The videos are available on Google’s Search Central YouTube channel¹.
- The first episode serves as an introduction to the series.
Series Content
– “How Search Works” is a five-part series that delves into the technical aspects of Google’s Search functionality.
– It covers three core stages of Google Search:
1. Crawling: The process by which Google discovers URLs and explores the web.
2. Indexing: How Google understands a page’s content and context, storing it in a searchable format.
3. Serving: The method Google employs to serve and rank search results.
- Future episodes will deepen into techniques for improving website visibility in search results.
Key Takeaways from Episode One
- Payment and Ranking: Google does not accept payment for more frequent crawling or higher ranking. Anyone claiming otherwise is mistaken.
- Quality Content: The quality of a website’s content plays a crucial role in achieving a favorable position in search results. Google’s definition of “quality” content will be explained in future episodes.
Unique Insights
- While there may be some overlap with existing videos like “Search for Beginners,” the new series is expected to provide additional insights beyond what has already been covered.
- By offering explanations directly from Google, the aim is to help website owners optimize their sites for better search rankings.
